
Raven's Peak Consulting partners with technology companies to navigate product strategy, drive market transformation, and close complex enterprise deals.
Erik Ramberg is a product and business strategy executive who led MediaKind's transformation from legacy PayTV to become the leading platform for premium live sports streaming—winning the NBA, English Premier League, DAZN, and an undisclosed major sports league.
He combines a deep technical foundation spanning wireless communications, video systems, cloud architecture, and AI/ML with a proven ability to identify new markets, validate product-market fit, and close complex enterprise deals at the C-level. He has built and led teams through startup, carve-out, and scale phases, and is equally comfortable setting technical direction and closing board-level commercial deals.
Erik holds a B.S. in Engineering from Harvey Mudd College, is an inventor or co-inventor on 10 patents spanning wireless systems, video technology, and ad tech, and is a regular speaker at major industry conferences including NAB, IBC, SVG, and Ignite.
Raven's Peak Consulting brings executive-level expertise across three tightly integrated disciplines. I don't just advise — I roll up my sleeves and drive results.
From product-market fit validation to roadmap definition and go-to-market execution. I help companies identify high-value expansion opportunities, structure product offerings, and build the case for investment.
Deep experience leading cloud-native platform development, AI/ML integration, and the transition from legacy architectures to modern streaming and SaaS delivery models.
End-to-end deal leadership from opportunity identification through C-level negotiation and close. Experienced in structuring complex enterprise agreements, IP licensing, and strategic partnerships.
Original analysis, curated industry perspectives, and commentary on live sports streaming, product strategy, and the technologies reshaping media delivery.
Raven’s Peak will be at NAB Show 2026 in Las Vegas April 19–21, focused on the intersection of live sports rights, streaming platform strategy, and the product and technology decisions that connect them. If you’re attending and working through any of those problems — on the technology side, the content side, or somewhere in between — I’d welcome the chance to connect. A few meeting slots are still available.
Live sports streaming is the most valuable digital ad inventory in existence — so why isn't it being priced that way? The first in a series exploring product and structural solutions to the monetization gap in streaming sports advertising.
Three converging disruptions — the RSN collapse, the Paramount-WBD merger, and the NFL's push to renegotiate its rights deal ahead of schedule — are shifting structural power in sports media toward the leagues in ways the industry hasn't fully absorbed yet.
It's been quite a week for those following the WBD-Netflix-Paramount cage match. Trips to DC and back, escalating bids, stripped contingencies, and no shortage of "assurances" delivered to every constituency with a stake in the outcome. Bloomberg consistently does some of the best work covering the business of entertainment, and this piece captures the frenetic behind-the-scenes maneuvering that ultimately led Paramount — and David Ellison — to outlast the competition and win the prize.
Is the RSN tumult finally over after seven long years? For Diamond Sports Group — sorry, Main Street Sports Group — it's ending in a whimper, with MLB rights reverting after this fall's season and NBA and NHL rights following when their seasons wrap next spring. The real question is what happens next for affected teams' D2C aspirations — something I explored in Cutting the Cord? back in 2022. Simply put, the teams don't have the expertise to capitalize on those audiences themselves — but the leagues absolutely do. MLB Commissioner Rob Manfred has been clear for years that he wants to control a national-local rights package, and NBA Commissioner Adam Silver has quietly built the business and technical infrastructure to do the same. That leaves the NHL to decide which path they want to take — and the huge success of hockey at the Milano-Cortina Olympics just might be the boost they need.
If you're not already watching 3Blue1Brown, fix that. Grant Sanderson has a rare gift for making deep mathematics not just accessible but genuinely beautiful — and this video on the Hairy Ball Theorem is a perfect example. Beyond the elegance of the proof itself, topology like this has real applications in signal processing and error coding, particularly in how we think about convolutional codes and signal mapping on continuous surfaces. But mostly, I just think anyone working in technically complex fields should have this channel in their rotation. You'll come away smarter every time.
A retrospective look at the Media Vision 2020 predictions with six years of hindsight — which forecasts proved prescient, which missed the mark, and what the gaps reveal about where the industry is heading next.
Another gem from the 3Blue1Brown universe, this time in collaboration with Welch Labs. What makes this video worth your time is how clearly it explains the structural parallels between how AI handles language and how it handles images. LLMs encode language into high-dimensional vector spaces where similar concepts cluster together and the complex relationships between them can be represented mathematically. Image generation works on a strikingly similar principle — training images are progressively noised into random states along high-dimensional paths, and generation learns to reverse that process from a random seed back to a coherent image. In both cases, proximity in the space reflects similarity, and the mathematical structure of the space itself captures relationships that would be impossibly complex to define by hand. Understanding these shared foundations is increasingly important for anyone in media and entertainment thinking about where automated content creation, real-time highlight generation, and AI-assisted production workflows are heading.
Participating in the SVG Regional Sports Production Summit — addressing the production and distribution challenges facing regional sports networks as they navigate the transition to streaming-first delivery models.
Panel discussion at the SVG Summit Digital Engagement Workshop exploring how the technologies behind the industry's most successful streaming services are evolving — covering gamification, interactivity, alternate feeds, and next-generation fan engagement strategies.
Speaking at the International Broadcasting Convention on the evolution of live streaming delivery, cloud-native platform architecture, and the strategic implications for broadcasters navigating the transition from legacy infrastructure.
Exploring how standalone D2C sports services are underutilizing secondary monetization and fan engagement tools — and how aligning real-time interactivity and data science closely with the video stream can unlock value that traditional broadcast models leave on the table.
Assessing how broadcasters and content owners can use data to deepen fan relationships during the digital viewing journey, and unlock the right types of interactivity to open new monetization channels beyond traditional advertising.
Examining how D2C platforms' viability depends on handling core live streaming concerns — scalability, latency, personalization, and monetization — and why rights-holders need to guarantee stability and performance to justify the shift away from traditional distribution.
Reflecting on event-based programming opportunities for content originators and live streaming providers — where the real openings are for platforms that can combine quality-of-experience with compelling engagement models.
The final installment of the series — looking forward at the business model evolution required to sustain media delivery in the 2020s, from SVOD and AVOD dynamics to hybrid monetization approaches.
Part two of the series — examining how market disruptors have fundamentally altered viewing habits and what that means for platforms competing for attention in an increasingly fragmented landscape.
Part one of a three-part series revisiting Ericsson's 2020 predictions on broadband IP and OTT delivery — assessing which predictions held and how IP-driven transformation has reshaped the delivery landscape.
Exploring the trajectory of the multiscreen OTT experience — how service delivery models are evolving, what the implications are for platform architecture, and where the industry is heading as multiscreen shifts from novelty to baseline expectation.
Whether you're exploring a new market, navigating a technology transformation, or looking for help closing complex deals, I'd welcome the opportunity to discuss how Raven's Peak can help.